SELLING COMPANY TEASER
A “teaser” (also called an anonymous teaser or blind teaser) is a short marketing document used in M&A to introduce a company to potential buyers without revealing the company’s identity. Its purpose is to generate interest and get buyers to sign an NDA before receiving a more detailed Confidential Information Memorandum (CIM)/Deck.
- Company Overview
- Brief description of the business
- Industry and niche
- Products/services offered
- Business model
- Geographic footprint
- Years in operation
- Investment Highlights – Key reasons the company is attractive, such as:
- Strong growth
- Recurring revenue
- High margins
- Diversified customer base
- Proprietary technology/IP
- Market leadership
- Long-term contracts
- Operations efficiencies
- Scalable operations
- Financial Snapshot – High-level historical and projected financials
- Revenue
- Adjusted EBITDA
- Growth rates
- Gross margins
- Market Opportunity
- Size and growth of the market
- Industry trends
- Competitive positioning
- Tailwinds supporting future growth
- Customer and Revenue Profile – Without identifying customers
- Number/type of customers
- Customer concentration levels
- Retention rates
- Recurring vs. project revenue
- Industry diversification